Our Process

Your website and logo are a crucial aspect of your business identity, and naturally, you have high expectations.  That’s why we take a collaborative approach to each project, listening carefully to your ideas and concerns along each step of the way.  In the end you can be assured that Small Sparrow’s process will produce the results you’re looking for.


Please read more to learn what working with us looks like:

1. Discovery

During this initial phase we get to know the unique mission and character of your business. Further, we explore what your website and branding needs are by asking you questions about the goals, users, and desired functionality of your site.

2. Refine Vision

In phase two, we begin to develop solutions to your unique needs. By looking to our expertise and consulting your tastes, preference, and ideas we begin to develop a shared vision for your project. We will begin researching design solutions, examples of work that you like, and exploring imagery that communicates your company.

3. Design Phase

Design is the heart of what we do but that doesn’t mean we do it in isolation. In this phase we progressively execute the vision we have developed together. You will be involved in multiple steps before we hand you a finished product. By showing you our work in the form of mock-ups, sample color palettes, and initial concepts as they unfold, we make sure you have a say in how your results turn out.

4. Development Phase

Development is all about making the idea a reality and is the technical aspect of what we do. We code your website with the utmost care and thought. We implement our expertise to make your site versatile across platforms, quick to download, and search engine friendly. We’re not finished with this crucial phase until everything has been tested and re-tested to ensure reliable functionality.

5. Launching and Beyond…

Launching your site and brand is a very exciting moment for your company. Small Sparrow will make sure this goes smoothly. Whether we’re sending our your complimentary email blast, configuring email accounts, or analyzing website traffic we make sure that you have the knowledge and support to get the most out of your investment.

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